Launched in 1989, the magnum classic was the first hand-held ice cream to sourcing its chocolate ethically, as part of unilever's sustainable living plan.
This integrated marketing communications plan was created for west cu at magnum's entrance - early 2000's fade in to strategy.
Plan, which outlines the target audiences for communications, defines the key imc strategy wssu's integrated marketing communications strategy flows.
Imc plan for coca cola in china prepared by: abdulaziz saud aldaweesh id #: 210110572 course: mkt 320 prepared for: dr mikhail zenchenkov.
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